Thomas Porculo
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- Oct 2, 2013
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Hey guys,
Every so often you read something someone wrote about X blend being completely changed and not being what it used to be. While I have never written about this topic, I've been having some thoughts for the last week or so that I wanted to share and see what others think
As you know, many blends have recently, relatively speaking, changed ownership. While I never noticed huge changes in the past with other blends, there are 3 blends that left me "confused" and disappointed in the last month, namely Erinmore Flake, Dunhill 965, and Dunhill Nightcap. Let me be more specific:
Erinmore flake was a blend that had a strong aromatic flavor that came in force during the smoke. It used to "tingle" my nose and it used to draw strong reactions from people. I had not had it in a while, so I got a tin. I open the tin and get a blast of that smell I loved and loaded my pipe, and what do I find? Barely any aromatic flavor. While in its current incarnation, EF is still good, it lost all that made it unique; it was just another flake. I remember how Erinmore Flake would ghost the pipe and leave it "possessed" for a while, not anymore.
Dunhill 965: Current incarnation is still good, but mediocre. Used to have a certain amount of complexity and the Cavendish came thru, now it's just generic.
Nightcap: The perique made it peppery, and it was a full bodied blend. Current incarnation is enjoyable, but again, another generic blend.
To add insult to injury with the new Dunhill blends, they are 52 bucks a pound.
So, I'm starting to think that when brands change ownership the new owner basically blends a match (and not always a very close match) and calls it the same.
If you have a product that has, for a long time, been very well regarded, why would you change it? For a while I thought the Dunhill blends came back to the market after an absence in the U.S., but did they really come back? Let me use a popular blend as an example: Let's say I acquire the MacBaren brand and take it off the market for a year. Then I take a popular blend like Scottish Mixture, take ALL of the Virginia's out, replace them with Burley cased with other flavors because it's cheaper. Then I pack that blend into tins that look exactly the same and bring them back to the market. Are you then really smoking Scottish or a random blend I created?
Every so often you read something someone wrote about X blend being completely changed and not being what it used to be. While I have never written about this topic, I've been having some thoughts for the last week or so that I wanted to share and see what others think
As you know, many blends have recently, relatively speaking, changed ownership. While I never noticed huge changes in the past with other blends, there are 3 blends that left me "confused" and disappointed in the last month, namely Erinmore Flake, Dunhill 965, and Dunhill Nightcap. Let me be more specific:
Erinmore flake was a blend that had a strong aromatic flavor that came in force during the smoke. It used to "tingle" my nose and it used to draw strong reactions from people. I had not had it in a while, so I got a tin. I open the tin and get a blast of that smell I loved and loaded my pipe, and what do I find? Barely any aromatic flavor. While in its current incarnation, EF is still good, it lost all that made it unique; it was just another flake. I remember how Erinmore Flake would ghost the pipe and leave it "possessed" for a while, not anymore.
Dunhill 965: Current incarnation is still good, but mediocre. Used to have a certain amount of complexity and the Cavendish came thru, now it's just generic.
Nightcap: The perique made it peppery, and it was a full bodied blend. Current incarnation is enjoyable, but again, another generic blend.
To add insult to injury with the new Dunhill blends, they are 52 bucks a pound.
So, I'm starting to think that when brands change ownership the new owner basically blends a match (and not always a very close match) and calls it the same.
If you have a product that has, for a long time, been very well regarded, why would you change it? For a while I thought the Dunhill blends came back to the market after an absence in the U.S., but did they really come back? Let me use a popular blend as an example: Let's say I acquire the MacBaren brand and take it off the market for a year. Then I take a popular blend like Scottish Mixture, take ALL of the Virginia's out, replace them with Burley cased with other flavors because it's cheaper. Then I pack that blend into tins that look exactly the same and bring them back to the market. Are you then really smoking Scottish or a random blend I created?