Yup. Strange but true.
Canned beer used to be the province of the evil mega-breweries, and thus not the right image for the crafties. Glass was superior and more elegant, and didn't impart metallic flavours as cans were believed to do. But that was then and this is now.
The stigma of canned beer is largely no longer relevant, as it seems.
The modern linings on the insides don't present any issues with metallic flavour carry-over. Cans are preferable to many who look to the lighter weight, faster chilling, ease of transport (not susceptible to breakage), are accepted in places where broken glass would be an issue (like beaches and patios), and apparently recycle more economically. Plus cans don't allow UV light that cause skunkiness. Even brown glass bottles will allow this if left long enough.
Yes, a total 180 from some years ago. Yet it's here, and here to stay. And as I say, it seems to be the way forward. Many craft brewers are now offering their lines in cans, sometimes along with glass. Some have gone to all canned product.
Just the way of things as the market goes forward. My brewery got into the 22 oz bomber package when it was a hot item. Now, not so much. Times change.
Frankly, after 30 yrs in the industry I've seen a lot of trends come and go. In all facets. Some are short lived and some last longer. Will this last? Hell if I know. Nor does anyone else.
All I do know is that by this time next year I plan to be retired, and let the young bucks grasp for the golden ring!
OK so there I've said it!
:face:
Cheers,
RR