I'm a rye and Scotch guy. Long before the rye trend exploded, and all I could have was Jim Beam, Old Overholt and Wild Turkey rye, I still enjoyed 'em. Fortunately, trends do one thing for niche markets: make choices available. For this, I cannot complain. Rye I fell in love with after I found bourbon and Tennessee whiskey a bit too sweet for me, and I wasn't in the mood for (i.e., couldn't afford) a Scotch.
Favorite bottom shelf rye: Beam's version of Old Overholt--a little bitter and tame, but drinkable.
Favorite rye semi-cheapies: Redemption Rye--spicy and rough, not too hot for being barely aged...love the vanilla-nose. Also, High West Double Rye--quite a kick in the mouth, but I can't stop sippin'. Runners up are Rittenhouse 100 (6 year?) and Bulleit.
Favorite "higher-end" ryes: Sazerac 18 (not sure of the year, there's been many...paid about $60 for it <img class="emojione" alt="?" title=":shrug:" src="https://cdn.jsdelivr.net/emojione/assets/png/1f937.png?v=2.2.7"/> ) --almost too drinkable, but in one word, "Damn." Very punchy, with a sweet nose, pine-like and slightly dry. (I only say "higher-end" in quotes because my wallet won't allow me to go beyond $50 - $70 for a bottle of something...that's high-end in my book...seen $300 bottles of rye, no idea about 'em.)
High West and Riverboat (Redemption) tend to be my go-to stuff. Affordable and sipping bliss. Wasn't too into the "white whiskey" High West makes, didn't get much from those.
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