It depends on what I'm seeking in my smoke. If I want a mindless puff and go I'll rub it out till it's pretty much dead. If I'm looking for a long lasting darker smoke I'll just lightly fold and then rub through my palms real quick to get the fibers to lock together then drop it in the bowl. Top it with powdered remains to get it started and away it goes. If I'm going to sit and want a decent burn but brighter flavors I'll cube cut and gravity feed. I enjoy them all so.......
Jim