I figured it out just shy of the 2 min mark.
The thing is, this chap is absolutely right about the wider thought process. In fact, in academia this is a huge problem. Several years ago academic journals published a fairly large proportion of papers where the researcher actually disproved their hypothesis. These days professors and other researchers are under a lot of pressure to produce results, and many times those in authority don't see negative results as real progress. This has led many researchers to deliberately skew the results to fit their hypothesis or only select data that will confirm it. So, while we are publishing more articles than ever in the academic world, breakthroughs have become very rare.
Just some food for thought...